At work we’re currently putting together a new website. As we search for ideas we’ve naturally been turning to other similar websites for inspiration. One of the things we noticed was the tendency for design agencies – even really big and successful ones to chuck everything they’ve ever worked on, on-line.
I argued that any old shit will not do. Too much visual information dilutes the impact – everything gets homogenized and blurred. Much better to include a small cross section of really great work that whets the potential client’s appetite than to beat them over the head with a too much visual stimulus?
Not everyone agreed – thoughts appreciated.